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LinkedIn & BrandBeginner5 lessons · ~28 min
LinkedIn That Gets You Found
Turn your profile into a magnet for recruiters. Step by step: headline, photo, About, experience, keywords, and a light posting habit that keeps you visible.
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Optimize your headline & photo
Lesson 1 of 5 · 6 min
Lesson notes
Your headline and photo are what recruiters see first — in search results, before they ever open your profile.
Get the first impression right
- Headline formula: role + specialty + value, e.g. “Data Analyst · SQL & dashboards · turning data into decisions.”
- Photo: clear, friendly, well-lit headshot; simple background; you take up ~60% of the frame.
- Add a clean banner image instead of the default blank blue.
- Set a custom URL (linkedin.com/in/yourname) for your resume and email.
You're not just stating your job title — you're telling a recruiter exactly who you help and how.
Course content
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